Honour Group has launched a fully redesigned website to give you a faster, clearer, and more rewarding way to check our latest innovations. The new website offers customers an enhanced digital experience with a fresh visual identity, refined product listings, and an exclusive first look at an entire

From May 13–15, we proudly exhibited at TyreXpo Asia 2026—Asia’s premier exhibition for the tyre and automotive maintenance sectors—held at the Bangkok International Trade & Exhibition Centre (BITEC).

Radial OTR tires are gaining market share due to their superior performance, lower total cost of ownership, and improved traction. Radial technology is increasingly preferred for its fuel efficiency and longer lifespan in construction, earthmoving, and agricultural roles. While bias tires remain strong in specialized sectors like mining and waste (due to high impact resistance), radials are gaining because of their superior ROI. The initial higher cost of radials is usually offset by lower fuel consumption and increased tire life.